Plaything Company History – Creators, Innovation and the Power of Product Development

From a carpenter in Billund, Denmark, to a world-famous toy producer.

LEGO, the colourful foundations that have work as a staple on the modern toy box, began life in 1932 when the brainchild of Ole Kirk Christiansen. His first items were timber toys, yet he immediately turned to plastic material bricks after the Great Depression struck and he discovered that that they had a lot of potential as a constructive play instrument.

Toy Enterprise History: Inventors, Innovation and the Power of Application

The SEGLAR Group’s early years were a time of strong expansion. It grew from its origins as a individual shop in Billund, Denmark, to an overseas doll manufacturer that made gadgets and gadgets for children several.

But with elevating competition from other toy producers, LEGO management struggled to keep up. These people were forced to increase the amount of toys they developed, but product sales slowed and profitability began to decline.

Among the to contend with other companies that produced equivalent toys cheaper. They were as well faced with increasing demands out of larger shops that expected more selection and quicker shipments.

It was a time of growing demand for toys that educated, along with entertained, kids. Educators commenced using LEGOs in sessions for a number of causes.

In 80, the LEGO Group proven a particular department to expand the educational prospects. The new Division of Education, later renamed LEGO Dacta, is made to research and develop components that could be applied to the class room to enhance learning and imagination.

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